Our last three report covers were designed by Steve Williams at Smart Art & Design and we are thrilled with the results. Smart Art & Design came up with a new look for our reports and it came in on time and on budget. The new covers immediately caught everyone’s attention – they are fresh, elegant and immediately tell a story.

As a nonprofit public policy think tank, our reports and publications are sent to members of the media, academics and other nonprofits. Our reports need to grab the attention of our audience and a great cover can make all the difference on busy news day. Smart Art & Design has taken our covers to a new level.

Thank you for making our reports stand out from the crowd.

Ava Alexandar
Project Manager, Center for Governmental Studies


I am happy to take this opportunity to recommend the work of Steve Williams at Smart Art and Design. I worked with Steve for the first time a few years ago when I became assistant editor for UCLA Anderson School of Management’s magazine, Assets. It was always a good working relationship, and the results were always gratifying. We could tell that Steve took pride in the finished product as we did.

Last year, I was promoted to managing editor for the magazine, taking over in the midst of an extended round of redesign. While I had always enjoyed working with Steve before, I came to appreciate him even more while producing my first issue of the magazine. In order to have this edition available for a major event at the school, it had to be created in about half the time normally required. To make a long story short, we met our deadline, which would not have been possible without Steve’s willingness to go above and beyond what is usually needed.

More importantly, he did not let the quality of his work suffer in the process. Such extra effort inspires loyalty, but we have always been comfortable with retaining Steve’s services during this change of the magazine’s look and feel, because he is such a flexible designer. He is able to produce excellent work in a wide variety of different design styles and is always very creative in his approach to a project. He does all this in a timely manner and for a reasonable rate. I enthusiastically recommend the work of Steve Williams and his colleagues at Smart Art and Design.

Sincerely,
Mary Ann Lowe
Managing Editor
Assets Magazine


 I have worked with Steve Williams and Smart Art for many, many years. Project after project I go back to him because I always know that I will get design and finished product that live up to my very exacting expectations—on time and on budget.

Here are a few of the reasons I rely on Steve:

• I get to work directly with him as our designer and don’t have to go through layers of account reps as at larger agencies.
• He “gets” it—Steve always understands what I want as a client, respects it and delivers.
• His prices are regularly far less than the estimates we are required to get from a variety of other agencies. Because Smart is a boutique firm, there are no unnecessary costs associated with multiple people who would have to get paid to handle our account elsewhere.
• Steve’s a pro. When I meet with him and his recommended printers I always get professional, insightful information and fresh ideas. And he’s there through the entire production process to make sure my jobs get handled properly.
• Quality. Every project I’ve ever done with Smart shows excellent quality in design and finished product. They are always materials I’m proud to have produced.

Audra Ruzich
Lexus Communications


For the last twelve years, Parallax Associates has enjoyed a great relationship with Steve Williams and his creative team at Smart Art & Design, Inc. During our long collaboration Steve has helped us design and produce everything from annual promotional cards to qualifications brochures to business cards and stationery.

Last year, his team helped us design our first web site – which was launched last October and has been received wide acclaim. Smart Art & Design, Inc., has many talents but the one we rely on most is their ability to connect us with our audience. As architects our values are often academic or technical and we can lose sign of what non-architects in our market respond to. By skillfully combining compelling imagery and text, Steve and his team have consistently elevated our “message” into highly persuasive promotional pieces that have led to some of our biggest commissions.

For these reason I recommend Steve Williams and Smart Art & Design, Inc., to any business or organization without reservation as an exceptionally creative, high-value graphic arts resource.

Craig A. Jameson, AIA
Principal
Parallax and Associates